How To Start Cosmetic Business In Dubai?

The UAE owes the dynamics of its market not only to its big population and tourism but also to its strategy of becoming a local hub for the beauty and skincare industry. The Emirate of Dubai in the UAE is a retail hub for many products, beauty, and personal care among others.

A one-sided perception of the Muslim culture as oppressing women and limiting their freedom can be misleading when it comes to understanding the importance that the Arab world gives to female beauty and personal care. Arab women have traditionally used more personal care and beauty products than in Western cultures, with fragrances, oils, and plant-derived cosmetics playing a central role for centuries.

For the young generation, makeup is an important part of the outfit, as it is one of few ways for a young woman to highlight her beauty and character. Many Arab women are beauty-conscious and tend to be discerning and demanding customers, especially those living in big cities.

Nowadays most of the Arab women in the GCC countries wear abayas and cover their heads, which gives them a modest look. Nevertheless, at home and especially during family gatherings they are supposed to display elaborate beauty. Especially ceremonial traditions such as weddings, funerals, and engagement parties require significant and time-consuming preparation. Arab upper-class women are expected to show always perfect grooming; expensive clothes, golden jewelry are to be completed by expensive perfumes and perfect makeup if they wish to maintain their good public image.